The Sales/Business Development Manager for Trade Fairs is responsible for identifying, targeting, and securing exhibitors, sponsors, and attendees for trade fair events. They play a critical role in achieving revenue targets, enhancing the event's reputation, and ensuring its overall success.

Responsibilities:

• Sales Strategy Development: Develop and implement a comprehensive sales and business development strategy for trade fairs to achieve revenue goals and market penetration.
• Lead Generation: Identify and target potential exhibitors, sponsors, and attendees through market research, industry analysis, and networking.
• Client Relationship Management: Build and maintain strong relationships with current and prospective exhibitors, sponsors, and partners to ensure long-term collaborations.
• Customized Sales Solutions: Tailor sales proposals and solutions to meet the unique needs and objectives of clients, providing value-added services when possible.
• Event Promotion: Collaborate with marketing teams to develop promotional campaigns and materials to drive exhibitor and attendee participation.
• Market Research: Stay updated on industry trends, competitor activities, and market conditions to make informed decisions and identify growth opportunities.
• Cross-functional Collaboration: Work closely with other departments, including operations, logistics, marketing, and customer support, to ensure a seamless event experience for clients and attendees.
• Post-Event Evaluation: Conduct post-event evaluations to gather feedback from clients and attendees, identifying areas for improvement and implementing changes for future events.

Requirements:

• Education: Bachelor's degree in Business, Marketing, or a related field. A master's degree may be preferred.
• Experience: Several years of experience in sales and business development, preferably in the trade fair or event management industry. Previous experience with trade fairs or exhibitions is highly beneficial.
• Industry Knowledge: In-depth knowledge of the trade fair industry, including trends, key players, and potential clients.
• Communication Skills: Excellent written and verbal communication skills to effectively interact with clients and internal teams.
• Negotiation Skills: Strong negotiation skills to secure favourable contracts and partnerships.
• Analytical Skills: Ability to analyze market data, identify opportunities, and make data-driven decisions.
• Networking: Strong professional network within the industry and the ability to build new relationships.
• Computer Skills: Proficiency in Microsoft Office Suite and CRM software.
• Results-Driven: A proven track record of meeting and exceeding sales targets and objectives.